Coverart for item
The Resource The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Title
The four
Title remainder
the hidden DNA of Amazon, Apple, Facebook, and Google
Statement of responsibility
Scott Galloway
Creator
Author
Subject
Language
eng
Summary
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the worlds first trillion-dollar company, can anyone challenge them?
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Galloway, Scott
Dewey number
025.5/2068
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Amazon.com (Firm)
  • Apple Computer, Inc
  • Facebook (Firm)
  • Google (Firm)
  • Information services industry
  • Internet industry
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index
Control code
sky288932611
Dimensions
24 cm
Extent
viii, 310 pages
Isbn
9780735213654
Isbn Type
(hardcover)
Lccn
2017037152
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, charts
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index
Control code
sky288932611
Dimensions
24 cm
Extent
viii, 310 pages
Isbn
9780735213654
Isbn Type
(hardcover)
Lccn
2017037152
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, charts

Library Locations

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      1 Merry Lane, Jericho, NY, 11753, US
      40.793548 -73.535164