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The Resource The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway, (downloadable audiobook)

The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway, (downloadable audiobook)

Creator
Author
Narrator
Contributor
Summary
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four
Language
eng
Work
Publication
Edition
Unabridged.
Extent
1 online resource (1 sound file (8 hr., 34 min., 39 sec.))
Isbn
9780525499114
Instance
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Title
The four
Title remainder
the hidden DNA of Amazon, Apple, Facebook, and Google
Statement of responsibility
Scott Galloway
Creator
Contributor
Author
Narrator
Subject
Genre
Language
eng
Summary
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four
Accompanying matter
technical information on music
Cataloging source
TEFOD
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Galloway, Scott
Dewey number
025.52/068
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Read by Jonathan Todd Ross
http://library.link/vocab/relatedWorkOrContributorName
  • Ross, Jonathan Todd
  • OverDrive, Inc
http://library.link/vocab/subjectName
  • Apple Computer, Inc
  • Facebook (Firm)
  • Amazon.com (Firm)
  • Information services industry
  • Strategic planning
  • Consumer behavior
Transposition and arrangement
not applicable
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway, (downloadable audiobook)
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
1005355284
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 sound file (8 hr., 34 min., 39 sec.))
File format
unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9780525499114
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
c03ecbfb-390d-4261-bab9-b94114985529
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
(OCoLC)1005355284
Tape configuration
not applicable
Tape width
not applicable
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway, (downloadable audiobook)
Publication
Antecedent source
unknown
Capture and storage technique
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
1005355284
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 sound file (8 hr., 34 min., 39 sec.))
File format
unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9780525499114
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
c03ecbfb-390d-4261-bab9-b94114985529
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
(OCoLC)1005355284
Tape configuration
not applicable
Tape width
not applicable

Subject

Genre

Library Locations

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      1 Merry Lane, Jericho, NY, 11753, US
      40.793548 -73.535164

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